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marketing

 Standelev SRL is actively promoting the consumers' goods, developing the marketing activity on the market of Moldova. We are constantly monitoring the preferences of consumers, explore the possibility of entering into the market of new products, plan to promote the products of TM and brands from our portfolio of proposals, taking into consideration the target audience. The professional team  monitors the results of marketing activities, follows the proms of competitive brands, actively uses the new methods of merchandising and advertising in order to promote the sales.
 
 The flexible pricing policy, focused on consumers' goods, is applicable.
 
 The quality of products and commercial services for customers is a top priority of our company.
 
 In the Marketing Plan there are two major groups of marketing activities  - ATL and BTL activities.
 
 In ATL are included the advertising in the traditional media - press, radio, television, exterior and interior advertising, as well as printing advertising.
 
 The target audience (TA) of ATL advertising is the most extensive social group, the consumers of different categories of goods are in accordance with the information about the consumer behavior research.
 
 BTL - includes the sales promotion, merchandising, POS-materials, direct mail, exhibitions and much more.
 
 BTL allows you to communicate an advertising message or a call for direct purchase to the individual consumer, the message in this case has the most personal and individual character, the place of the impact is close to the place of purchase or to the place where a decision about the purchase is made.
 
 We use trade promotion among the resellers, consumer promotions among the consumers, direct marketing , special events, guerilla marketing, POS-materials, Trade Marketing and so on.

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